Understanding your bundle metrics

Your Bundlex dashboard reports a handful of metrics so you can see how each bundle deal performs. This guide defines every metric with a worked example, then explains the period filters and the per-bundle table columns.

Where you see these metrics

The same metrics show up in three places:

• Summary card on the dashboard, above your list of bundles. It shows Added revenue, Orders with bundles, Average order value, and Total revenue across your whole shop.
• Per-bundle table on the dashboard. Each row is one bundle deal (with its name and status), plus a column for every metric below.
• Analytics page, which you open with the View analytics button. It adds a daily performance chart, a conversion funnel, and your top products.

Revenue metrics

Added revenue

Added revenue is the extra money you earn when customers buy more through your volume discounts. It is the difference between what a customer paid and what they would have paid buying a single item at full price.

Example: a customer would normally buy 1 item for $20, but instead buys 2 for $35. You earned $15 extra, and that $15 is your added revenue.

Added revenue only counts units where a discount actually fired. If no discount applied to a line, that line contributes $0, so the number reflects real upsell and never inflates.

Total revenue

Total revenue is the full order total from orders where the bundle was purchased. It includes every item in the order, not just the bundle items.

Example: if a customer buys a $100 bundle and a $50 hat in the same order, total revenue is $150.

Added revenue answers "how much extra did the bundle earn me?" Total revenue answers "how much money flowed through carts where this bundle fired?" They are two different questions, so the numbers are meant to differ. For more on how orders get linked to a bundle, see how revenue attribution works.

Volume and visitor metrics

Orders

Orders counts how many completed orders included bundles. Each order is counted once, even if it contains multiple items from the same bundle.

Visitors

Visitors counts unique people who viewed the bundle on your product page. Each person is counted once per browser session, even if they view the page multiple times.

Rate and efficiency metrics

Cart rate

Cart rate shows what percentage of visitors added the bundle to their cart. It is add-to-cart visitors divided by visitors.

Example: if 100 people saw your bundle and 15 added it to cart, your cart rate is 15%.

Conversion rate

Conversion rate shows what percentage of visitors completed a purchase with the bundle. It is orders divided by visitors.

Example: if 100 people saw your bundle and 3 bought it, your conversion rate is 3%.

It is normal for conversion rate to be higher than cart rate. Cart rate only counts customers who add to cart through the widget on the product page, while conversion rate counts every order no matter how the customer got there, including quick-buy buttons, collection pages, and reorders. See why your stats can look off.

Average order value (AOV)

Average order value is the total revenue divided by the number of orders.

Example: 5 orders totaling $500 in revenue gives an AOV of $100.

Revenue per visitor

Revenue per visitor is the total revenue divided by the number of visitors.

Example: $500 in revenue from 1,000 visitors means each visitor is worth $0.50 on average.

AOV and Revenue per visitor both use total revenue as the numerator, not added revenue.

Period filters

The dashboard summary card has period tabs so you can compare windows:

• Today
• 7 days
• 30 days
• All time

For Today, 7 days, and 30 days, the card also shows a percentage change against the previous window of the same length (yesterday, the prior 7 days, or the prior 30 days). On All time there is no previous window, so no comparison is shown.

The Analytics page has its own date picker with more presets: Today, Yesterday, Last 7d, Last 30d, Last 90d, Week to date, Month to date, and All time, plus a Custom range you can set yourself.

The per-bundle table columns

Each row in the dashboard table is one bundle deal. Alongside the bundle name and status, the metric columns are:

Column	What it means
Visitors	Unique sessions that viewed this bundle's widget.
Cart rate	Add-to-cart visitors ÷ visitors.
Orders	Completed orders that included this bundle.
Conv. rate	Orders ÷ visitors.
Added rev.	Extra revenue earned versus full price.
Total rev.	Full order total of orders this bundle fired on.
AOV	Total revenue ÷ orders.
Rev/visitor	Total revenue ÷ visitors.
Created	The date the bundle was created.

An empty cell means there is no data yet for that metric, for example a brand-new bundle with no visitors. A 0 means there is data but the metric is genuinely zero.

A note on older bundles

Visitor and add-to-cart tracking was added on April 12, 2026. Order data has been tracked since you installed the app, so for bundles created before that date the order-based metrics (Orders, Added revenue, Total revenue, AOV) are complete, but the visitor-based rates (Visitors, Cart rate, Conversion rate, Revenue per visitor) only count from when tracking started and can look off. Bundlex flags these bundles for you on the dashboard. Duplicating an affected bundle gives you clean stats from day one, and any bundle created on or after the tracking start date is accurate from the start. For the full explanation, see why your stats can look off.